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Customer Testimonial Videos: Critical for Your Biz

If you’re a small business owner, then you already know the work involved in creating your company website. There’s the design, contact info, blogging, social networking… and that’s just the tip of the iceberg.

Maintaining your company’s site is an understandably overwhelming endeavor – and it’s often downright impossible when you have a business to run. That’s why it’s vital to keep your Web presence simple at first and expand your website slowly over time. However, you do need a few core components on your site from the get-go, and customer testimonials should be at the top of your website “to-do” list.

The Importance of Customer Testimonials

According to a Fast Company editorial by George Dennis, CEO of TV Ears, customer testimonials are an aspect of your budding biz that should never be ignored:

“Over the years I’ve come to realize that whether you like it or not, you need to know what people are thinking. Now more than ever, it’s important to listen to what your customers say. If you don’t ask for feedback directly, it will pop up somewhere on the Internet and it’s not all going to be positive. So instead of taking the back seat and waiting for those comments to surface, be proactive and request it first.”

Back in April of 2012, Visual Website Optimizer released the surprising findings of a WikiJob study about customer testimonials. WikiJob found that including simple testimonials from customers on a webpage increased sales – and other tests showed that conversion rates doubled when people’s pictures were shown alongside the quotes. If response rates jump simply by adding pictures, just imagine the power of including video testimonials from real customers on your company website!

People trust one another, but they’re naturally skeptical about companies. That’s why a customer testimonial is so convincing – it humanizes your pitch. When you step back and allow an existing customer to speak on your company’s behalf, potential customers will respond far more positively – and your bottom line will skyrocket as a direct result of the endorsement.

Crafting Killer Customer Testimonial Videos

Now that you understand the power of customer testimonial videos, it’s time to talk strategy. You know you need to find the customers who will make your company shine, but how? You can offer deals or specials for customers willing to try your product and honestly review it, but some people feel this makes the testimonials biased.

A more honest approach would be to hunt down satisfied customers who take the time to contact you personally in order to rave about your product or service. Those are the people you want to approach – they’ll likely be the most willing to appear on film and sing your praises. This has a great fringe benefit as well – the video will be much more believable when coming from an authentic place.

You should also keep in mind that customers are primarily concerned with what’s in it for them. They want to know how they will benefit personally from using your product or service, so ensure that your interviewee is detailed and specific in the video. Direct your customer to expound on his or her satisfaction level as well. This will lend some much-needed credibility to your company – and prove to potential buyers that you’re a brand they can trust.

Video Production Utah: Testimonial Production Experts

Feeling a little dazed by all this info? Don’t fret – that’s what professionals are for. At Video Production Utah, we specialize in all kinds of business video productions, and we do it with panache. We’re a full-service video production studio located in Salt Lake City, Utah, and customer testimonial videos are one of our specialties. We’ll film your piece in high-quality HD and deal with everything from start to finish – pre-production, production, post-production, distribution, and even the marketing.

Our staff of professional writers, editors, media producers, sound designers, motion graphics artists, and marketing specialists will take your concept and create a masterpiece that you can simply post to your website. No muss, no fuss.

It’s what we do.

But that’s not all. If you need other business services, we have you covered in that department, too. We film informational videos, commercials, promotional spots, training videos for employees, industrial films, and even tutorials. Plus, we do it all while sticking to your budget. If you need high-quality video for your biz, contact us today for a free quote.



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